Social Media Audits
plein air conducts audits of museums' social media strategies to make sure to get the right message to the right people at the right time. We evaluate how effectively social media is tied to your audiences and reveal opportunities to connect with new audiences, donors and members who are receptive to your mission.
Social Media Audits include:
- Review of your mission + messaging
- Assessment of your staffing capabilities
- Reputation management - a review of your museum's sentiment through analysis of mentions across social media
- Recommendations on the best tools to use for managing social media accounts and for monitoring sentiment
- Advice on effective use of each social medium to target desirable audiences and cultivate relationships
- Assemble the 5 critical components of an effective social media strategy
- Development of a social media strategic plan to coordinate messaging across all media and tie them to e-newsletters, blogs and your website
Get in touch to find out more about setting up a social media audit.