Webinar: Mobile Content Strategy for Museums
On average, 1 in 5 visits to any website now happens on a smartphone. 31% of Americans only or mostly use a mobile phone to access the Web. Museums need to optimize their online visitor experience to stay relevant and connected to an audience that's increasingly on the go ...
Art Not Found: why museum collections are often invisible on the Web
The other day I googled the signature piece in the collection of a major metropolitan museum. Sure enough, it was listed atop the results. But when I linked over to it I found a page with errors and no image of the object.
404 - Art Not Found.
I've had ...
What's in a (page)name? An audience for your museum website
You know what Mr. Shakespeare wrote:
A rose by any other name would smell as sweet..."
Unfortunately, no one would be able to google its web page.
If you're involved in your museum's content strategy and content management you're probably already aware that you can improve the ...
You don't need an app for that
Mobile apps are literally everywhere and more keep coming every day. 30 billion copies have been downloaded from the Apple Store and 15 billion from Google Play (Android). But there's a lot of evidence that this ocean of apps, while a mile wide, is only an inch deep.
Is Responsive Web Design right for your museum's mobile content strategy?
For awhile now all the cool kids on the Web have been chatting about Responsive Web Design as an efficient approach for designing website layouts across a myriad of device types. In fact, about 10 million web pages mention it.
So why all the hubbub? Responsive web design can make ...
The biggest mistake museums make on the web
Not long ago I conducted a webinar on the things museums should do to make sure they have a great site worthy of a great venue. Afterwards, one of the participants asked me a question I wished I'd had the chance to address during the session, because it gets ...
Do-It-Yourself: Not for fireworks displays. Or website redesigns
Over the Fourth of July holiday weekend my family and I found ourselves in Freeport for LLBean's 100th anniversary fireworks display. The show was properly spectacular, lasting 45 minutes, and by the end the air was so thick with smoke from the bombs-bursting-in-air that it set off the fire ...
Webinar: Managing museum websites - the five essential ingredients for success
Every museum website is unique and special, but the best ones have five essential qualities. Your site should amplify your mission, be a venue in its own right, solidify your connections to new audiences and bring people to the doors. Is your site getting the job done?
Join us July ...
Breaking the filter bubble for museum websites
Perhaps you've heard of The Filter Bubble, the phrase coined by Eli Pariser? The idea is that people are cocooned in a bubble composed of their everyday experiences. Unless you are proactive in seeking to broaden your horizons it will be difficult to grow intellectually.
So how does the ...
Thinking differently about museum websites
It's tough to "think different". If it wasn't, we'd all be Steve Jobs. Yet that's exactly what those in museum management need to do when it comes to embracing technology and using their websites to effectively engage a broader audience.
Most museums woefully underutilize their websites ...
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